knowledge-driven digital marketing course®
1-on-1 Mentorship
Practical & digital presentation
Only 6 student batch
affordable fees
Get in touch
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We only provide knowledge not other shining things !
your personal Digital Marketing Trainer,
Backup Classes with Re-learning
Pre - Reading Materials
35+ marketing modules
Test after lecture
Placement Assistance
Handle Live project
This is why we are best in Pune for offline digital marketing course with placement.

Rating 4.8 / 5 By 227 Students
4.8 Rating

Start Date
Aug 15, 2022
1-on-1 Mentoring Sessions

Lecture Timings (IST)
10:00 AM – 1:00 PM
In-Class Live Presentations

every fri sat sun
84+ hours
7 week program
Installment option is available,
Digital Marketing Course fees
I know you are very surprised about the price. How this man can give expert knowledge at such a low rate. Trust me, I’m just here to share my 8 years of online marketing experience. Also I’m providing online advertising expert module complimentary.
Digital Marketing
Overview of Digital Marketing
- What is Marketing?
- How We Do Marketing?
- What is Digital Marketing?
- Digital Marketing Platforms and Strategies
- Digital Marketing Vs Traditional Marketing
- Inbound Marketing Vs Outbound Marketing
- Defining Marketing Goals
- Latest Digital Advertising Trends
- Case Studies of Digital Campaigns.
Facebook and Instagram Handling
- Account Creation
- Page Creation
- Page Setup
- Linktree/beacon.io
- Profile Pic, Banner, Social Media Post Design
- Page Types, templates, basic settings
- Hashtag Strategy and Tools
- Story Highlights
- Business Suite
- Creator Studio
- Facebook Marketplace
- How to setup shop/services
- Social Media Optimization
- App Opener Tool
- Facebook, Instagram and WhatsApp Integration
- Messenger Auto Reply, Quick Replies, FAQ setup
Content Planning
- How Facebook/Instagram algorithm works?
- How to do content research?
- Types of posts/content and what to post for particular brand.
- What is branding and brand elements?
- Design principles and colour psychology
- Pages/Profiles to follow and groups to join
- Content Calendar of the whole year
- Content planning templates
- Best time to publish post
- Facebook Content Planner
- Content analytics
- Instagram Insights
- Ninjalytics Tools for analysis
Social Media Scheduling
- Facebook Creator Studio Post Scheduling
- Business Suite Story Scheduling
- Reel/Story Drafts
- Tweet Scheduling
- Canva Scheduling tool
- Free and Paid Social Media Scheduling Tools
Facebook Instagram Marketing
- Facebook Ad account creation and payment methods
- User management
- Page/Profile/Account access
- Objectives and their meaning
- Types of Campaigns
- Budget Optimization
- Campaign, ad set and ad setup
- Detailed Audience targeting
- Ad formats and templates
- Advertisement policies
- How to do WhatsApp traffic campaign?
- Ad placements
- Inventory filtration
- Ad library
- Ad campaign planning and execution
- Analysis and reports
Lead Generation and Automation
- Lead Generation form creation
- Lead form types and setup
- Lead Library
- How to setup lead generation as per business needs?
- How to export leads form Facebook ads?
- What is integrately?
- How to setup integrately automation for leads?
- How to get free automations for integrately?
- Different automations options
Facebook Business Manager
- How to create Business Manager Account?
- It’s benefits
- How to setup business manager properly?
- How to get access of client’s business manager?
- How to setup billing?
- How to add employees and provide access?
- How to use it for Digital Marketing Agency?
- How to apply Facebook Partner Agency?
- How to create multiple pixels?
Facebook Pixel Conversion and Remarketing
- What is Facebook Pixel?
- How to install pixel into WordPress and Woocommerce website?
- How to add code manually?
- How to setup and track pixel activities?
- How to create custom conversion?
- How to create conversion campaign?
- What is custom and lookalike audience?
- What is remarketing?
- How to create custom and lookalike audience?
- IOS update information
- How to track sales through website?
- How to create successful remarketing campaign?
LinkedIn Marketing
- Introductions to LinkedIn Ads
- Types of Promotions
- Audience Targeting
- Advance Audience Targeting
- Bidding Strategy
- Ad Format
- Ad Dimensions and Rules
- Remarketing Strategy
- Conversion Tracking
Copy & Content Marketing
- Copy writing vs Content Writing
- Content Marketing Strategy
- Best copy & content examples and case studies
- How content marketing works?
- How to get content ideas?
- How to write SE optimized content?
- How to write sales-oriented copy?
- Free tools for content writing
- How to use A.I. in content writing?
- Common mistakes to avoid in content marketing
Email Marketing
- Introduction to Email Marketing
- Importance of Email Marketing
- Popular Email Marketing Tools
- Email Marketing Goals
- Introduction to MailChimp
- MailChimp Pricing Structure
- Account setup and Settings
- Email Marketing Strategy
- Creating a Subscriber List
- Integration of Forms in WordPress Site
- Import Subscribers in a List
- Types of Email Marketing Campaigns
- Creating an Email Campaign
- What Is the Newsletter?
- Design a Newsletter
- Free Email Templates
- Marketing Automation
- Case Study
- Assignments for Practice
Domain, Hosting, SSL, C-panel
- What is domain, hosting and SSL?
- How to check domain availability?
- How to choose SEO friendly business domain?
- How to get best deal on GoDaddy for domain?
- Domain terminology
- What is the meaning of server and its types?
- Types of Hosting
- How to get best deal on hosting?
- What is SSL and why it is useful?
- What is DNS, Nameservers?
- How to connect domain to server?
- How to access C-panel?
- How to create customized business emails?
- How to sell hosting plans?
- How to apply/install SSL certificate?
- How to change default server/php settings?
WordPress Website Creation
- WordPress
Installation and admin account creation - Types of Websites
- How to install theme and plug-ins?
- Website Terminologies
- How to create page?
- What is section, column, element?
- Drag and Drop Page Builder Setup – Elementor ProPage, Menu, Header, Footer Creation
- Free online tools for content research & creation
- How to follow best practices of best design?
- YouTube channels to follow for web design
- Must-have plugins for WordPress website.
- What is Landing Page?
- How to create landing page using Elementor Pro?
- Must-use elements in landing page for sales
- Best headline generating tool
- Speed Optimization
- Single Page Menu creation
- Anchor links
- Hero Section
- How to add product to cart?
- Cart Element
- Pricing table
- How to writes sales website content?
- Elementor templates
- Elementor Library
- Installing Woo-commerce Plug-in
- Woo-commerce settings
- Tax and shipping settings
- Location tracking settings
- How to create product?
- Product types
- Simple, Variable, Affiliate, Grouped Products Creation
- Attributes and variations
- Payment Gateway Integration
- Multiple Current and Shippable product Tutorials
- How to create digital product and market it?
- Elementor Pro enhancements
- User management
- Coupon Management
SEO
- Introduction to Search Engines
- How Does Search Engine Work?
- Components of Search Engine.
- What is SERP?
- What is Meta Title and description?
- Google Algorithm.
- Panda Algorithm
- Penguin Algorithm
- Humming Bird Algorithm
- Pigeon Algorithm
- Latest Google Updates
- Introduction to OnPage
- OnPage Analysis Methodology
- Fundamental OnPage Factors
- Heading Tag, Alt Tag, Image Tag, Etc.
- Meta Tag Optimization
- Meta Tags Creation
- Yoast SEO Plugin
- Sitemap
- URL Optimization
- Canonical Tags
- Redirection Techniques
- txt
- DA, PA and PR
- Step by Step Implementation of Every On-Page Factor on Every Page
- SEO Analysis or Audit Reports
- Website Speed & Its Tools
- Google Web Vital
- Speed Optimization plug-in
- Best practices for On-Page SEO
- Schema Mark-up
- Image SEO
- Social Sharing Options
- Open graph
- Case Study
- Assignments for Practice
- What Is Link Building?
- Types of Linking
- Dofollow Vs. Nofollow
- Link Building Guidelines
- Page Authority
- Domain Authority
- Article Submission
- Local Business Directories
- Social Bookmarking
- Question and Answers Blogging & Commenting
- Guest Blogging
- Press Releases
- Link Building
- High DA PA links
- Off Page Link submission file
- Off-Page Audit tool
- Image Submission,
- Document Submission
- Links Analysis Tools: Backlink Watch, Rank Signal, Semrush, Ahref
- Competitor Backlink Analysis Using Tools
- How to Remove Spammy/ Unnatural Links Using the Disavow Tool
- Case Study
- Assignments For Practice
- What Is Local SEO?
- Importance of Local SEO
- Google My Business Account Creation
- GMB Account Setup
- GMB verification methods
- Local SEO Ranking factors
- Posting updates on GMB
- Google local guide
- Local Submissions
- Local business listings
- Best practices for local business ranking
- Case study of restaurant and institute
Google Ads
- Introduction to Search Engine Paid Marketing
- Google Ads Account Setup
- Interface Tour and Billing Setting
- Account Structure
- Campaign Setting
- Ad Group Setup
- Keyword Research Tools
- Keyword Match Setup
- Understanding Ad Auction
- What Is Quality Score
- Types of Bidding in AdWords
- Ad Formats
- Ad Guidelines
- Ad Extensions
- Google Merchant Center Setup
- Case Study
- Assignments for Practice
- What is Search/PPC/CPC/Text ads?
- When to use search ads?
- Keyword Planning Sheet
- Keyword planning tools
- Ad extensions
- Keyword planning chrome extensions
- Best practices for search ads
- Ad copy writing tool
- Headline generator tools
- Call/website conversion setup
- Google Tag Manager
- Conversion tracking process
- Competitive Analysis for ranking
- Bidding Strategies
- Technical Terms used in Search Ads
- What is Display/Banner/Image Ads?
- When to use Display Advertisements?
- Where does display ads displays ad?
- What is Search and Display Network?
- of Images/video and size guide for ad creatives.
- Best practices for Display Advertisement
- Image resizing tool
- Colour picker tool
Google Analytics
- What is Analytics?
- Importance of Analytics for Business
- Popular Analytics Software’s
- Key Performance Indicators [KPI] in Analytics
- bounce rates, time on page / site, exit rate, conversion rate, engagement rate
- Introduction to Google Analytics
- Installing Analytics Code in a Site Analytics
- Account Structure
- Interface Tour of Google Analytics
- General Tools in Analytics
- Realtime Reports
- Audience Report
- Acquisition Report
- Behaviour Report
- Conversion Tracking
- Goal Setting in Analytics
- UTM link Creation
- Introduction to Google Search Console
- How to Install Google Search Console?
- Google Site Kit
- Search Appearance
- Rich Result
- Data Highlighter
- HTML Improvements
- Accelerated Mobile Pages
- Google Index Crawl
- Security Issues
- Search Analytics
- Links to Your Site
- Internal Links
- Manual Actions
- International Targeting
aDVANCED advertisement
- Introduction to Ads PC
- Why we need PPC
- Distribution network in ads
- Type of keyword- broad, phrase, exact, modifier, negative
- Basic of google ads
- Distribution network in ads
- Type of billing in adswords
- AdWords account setup
- Google adwords account structure
- Creation through keyword Planner
- Shortcut of keyword Planner for creative long tail campaign
- Number of way through which we can create ads words account
- About campaign and ad group ideas and setting and campaign setting
- How to do keyword research for ppc
- AdWords line Project keyword
- What is conversion and how to implement & track
- Tracking code
- how to quality score effect on bids?
- Quality score and how to we increase
- what is CTR and how do we increase CTR
- CPA – benefits & use and condition & formula
- ECPC – benefits & use and condition
- CPE DIDS
- What is impression and when google count a impression
- What is landing page for ppc
- Ad rank formula and algorithm
- Call extension
- Review extension
- Automated
- extension report
- call out extension
- Site link extension
- Automated extension report
- PPC campaign navigation- on live project
- Increase position on search
- user define bids and automatic bids
- How to create effective ads copies
1. Type of ads search network
2. Dynamic search ads
3. App install ads search
4. Mobile only ads
1. Flexible bids strategy
2. ECPC
3. Maximum cpc
4. Outranking sshare
1. Google shopping PLA ads
2. Dynamic remarketing for PLAads
3. Google marchant centr
4. How to connect marchant center with ads
5. How to create ads in spreadsheet
6. AdWord and marchant difference
7. Product grouping in adwords account
8. Exclusion of out of stock product
9 promotional offer ads
10. How to link marchant with different user id
11. Overview of live shopping campaign -project training
1 Remarketing implemention use and benifits
2. Standard remarketing vs dynamic remarketing
3.Types of standard remarketing
4. Tags based remarketing
5. Rules based remarketing
6. Custom combination based remarketing
7. RLSA
8. Display network remarketing
9. Overview of live remarketing campaign
1. Campaign performance report
2. Keyword performance report
3. Ad group performance report
4. Ads performance report
5. Segment report
6. PPC reporting structure
7. Dimension report
8. Keyword diagnosis
9. Auction inside
10 A/B testing
- Type of targeting contextual, interest base
- Placement, topic demographic
- narrow targeting use and benifits
- Site category exclusion too
- Introduction of google display advertising
- Bidding type – CPC &CPM ECPC CPE
- Engagement ads creation
- General purpose ads
- Social ads promotion
- Display video ads
- Dynamic ads template creation using spreadsheet
- App install ads- text video, image
How to create ads – text ,image ads and ads gallery
- Placement performance report
- Display planner – heplful for optimization
- Display planner
- Strategies and optimization
- Remarketing
Line Project overview
- You tube ads
- Pricing madel
- Type of ads
- YouTube remarketing
- Type of targeting
Distribution network YouTube search, YouTube ads , google partner network
A) Advance PPC topic like
- Web page conversion
- Call only Conversion
- Call Extension Conversion
- Click on mobile and mobile website conversion
B) How to import offline conversion
C) how to import gaols from analytics
We set benchmark in internet marketing world.
Additional Benefits to Help you Learn Better !
Additional Benefits worth ₹15000 will be provided FREE
5+ Marketing Software Bundle worth ₹ 2000
Domain, Hosting, SSL Certification worth ₹3000
100+ Elementor Templates worth ₹2000.
Paid WordPress plugins worth ₹3000.
You get to use marketing tools for free worth Rs.5000+
If you’re looking for serious skill growth in digital marketing then Pankaj’s course is right fit for you.
6 students per batch

previous students
Know from our ex students!




Basic to advance
Digital marketing in-depth Syllabus
I took a lot of time to develop this syllabus which makes us #1 digital marketing training institute in Pune.
Kickstart Your Digital Journey with Pankaj
Trust me, As you walk out after the successful completion of the training, you would be transformed into an expert professional. Our faith in knowledge proves us best institute for digital marketing in Pune.
Top 6 skills you acquire here
- How to convert knowledge into money
- Startup business module
- How and where do find job?
- Crack high paying clients
- Learn market analysis
- How you can start your own business in minimum amount?
Digital marketing is not only about tools and tactics. It is mainly about a common sense. How you use your prior knowledge to monetize an idea. also if you are searching for digital marketing course near me then here is my online training course.
Master in Digital Marketing Tools












Who all can be a part of this course ?
Anyone can be a part of this course, yes! anyone. The Digital Marketing course does not require 12th to the graduates, working professionals, business owners, freelancers, etc.
- Job Seekers: Students- Technical/Non-Technical
- OptimizeBusiness/ Start-Up Owners: ROI Increase
- Domain Shift/ Salary Hike: Job-Employee
- Freelancers/Housewives/Part Time Job/ Income
Job Seekers:
Learn the right way to make a career in digital marketing
Students who are looking for a job in Digital Marketing industry as well as in other companies in Pune, we offers you to get 100% placement assistance throughout the course.
Business/ Start-Up Owners: ROI Increase
Learn how to grow your business strategically?
If you want your business to make an image online adn make higher profits, digital marketing skills will help you buld your brand online and engage your customer online and increase traffic
Domain Shift/ Salary Hike: Job-Employee
Learn how you can grow your current income?
If you are working in a company and want to upgrade your skills then you can switch to digital marketing training program, it will help you as this industry is growing every day adn have lots of opportunities in it.
Freelancers/Housewives/Part Time Job/ Income
Learn how to re-start your career and earn as well?
Digital Marketing can also help females to think and re-start the home business or start up of your own. Digital Marketing can help you grow your business quickly.
Table of Contents
Contact Us
Take your career to the next level. Interested then kindly fill the form
Why do you choose me as your digital marketing coach ?
7+ years of experience
24/7 Doubt asking freedom
Best teaching skills
Proven track record
Do you want to explore new career opportunities in this new digital age? Then my ‘offline digital marketing training in Pune program’ is perfect for you that provides in-depth classroom training starting with basic to advanced with unlimited doubt clearing sessions.
Here we help you to enhance your digital marketing skills which lead a path to various opportunities and can make a successful career path. I’m providing you 100% practical classroom training with our online marketing course in Pune.
Frequently Asked Questions
Looking to learn more about Pankaj’s course? Browse our FAQ:
How Many Students Will Be There For One Batch?
Our batch consists of only 5-6 students, which allows each student to be placed in small groups, so each of their questions gets individual attention and personal help.
What If I Fail To Attend Class?
In case if you missed any class then we will be providing you the next extra class where you can learn the modules that you have missed
There Any Exams To Complete This Course?
Yes. Each Module Consists Of A Certain Learning And Thus To Move Ahead To The Next, We Do Conduct Exams On Each Level.
Do you provide any study material?
Yes we provide training material. In fact we give you a Manual of Printed Notes. Also we provide soft copy of notes.
How Can I Pay and can I pay fee in installment?
You can pay on phone pay, g-pay, Paytm or UPI. Yes, you can pay the fee in installments, there are two installment ,the first installment is of Rs. 6000/- and the second installment of Rs. 6000/- you can pay the fee after 7 days.
Would my business benefit from digital marketing?
Digital Marketing is the best option for small-scale businesses to promote them to the next level.
Candidates who are running a business are suggested to learn Digital Marketing Course to promote your business to the next level.