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Batches starting from 28 Sep | Regular Batches: Monday To Thursday | Timing: 10 AM to 12 AM

100% practical knowledge

Advanced your digital marketing career by learning step-by-step proven tactics and strategies tried and tested by the best- marketer experts with valuable certifications.

Backup Classes

Pre - Reading Materials

Get free tools worth Rs 15,000/-

Recorded lecture avalible

Affordable Pricing

Unique Learning Style

Handle Live project

Proven track record

icon trophy offline digital marketing training in pune
Rating 4.9 / 5 By 227 Students

4.9 Rating

Start Date

Sep 28 , 2022

1-on-1 Mentoring Sessions
Lecture Timings (IST)

10:00 AM – 12:00 AM

Online Presentations
Every Mon -Thu

48+ hours

6 week program

Digital marketing training syllabus

My digital marketing training session consists of 10 courses and will consist of 75 lessons. We will cover total 240 topics in this. Duration of training is 7 weeks. Along with this, we are going to provide complementary tools which are required to learn online advertising. You will need these tools while learning SEO, web development, WordPress, and digital ads. You will find this training convenient due to affordable fees.

10 courses

75 lessons

240 topics

  1. What is Marketing?
  2. How We Do Marketing?
  3. What is Digital Marketing?
  4. Digital Marketing Platforms and Strategies
  5. Digital Marketing Vs Traditional Marketing
  6. Inbound Marketing Vs Outbound Marketing
  7. Defining Marketing Goals
  8. Latest Digital Advertising Trends
  9. Case Studies of Digital Campaigns.
  1. What is social media marketing?
  2. How to get started with social media?
  3. How to correctly use #hashtags
  1. How to create a social media strategy
  2. How to run social media campaigns
  1. Facebook Creator Studio Post Scheduling
  2. Business Suite Story Scheduling
  3. Reel/Story Drafts
  4. Tweet Scheduling
  5. Canva Scheduling tool
  6. Free and Paid Social Media Scheduling Tools
  1. How to get more FB followers fast
  1. Social Media Checklist
  1. Account Creation
  2. Page Creation
  3. Page Setup
  4. Linktree/
  5. Profile Pic, Banner, Social Media Post Design
  6. Page Types, templates, basic settings
  7. Hashtag Strategy and Tools
  8. Story Highlights
  9. Business Suite
  10. Creator Studio
  11. Facebook Marketplace
  12. How to setup shop/services
  13. Social Media Optimization
  14. App Opener Tool
  15. Facebook, Instagram and WhatsApp Integration
  16. Messenger Auto Reply, Quick Replies, FAQ setup
  1. What is a Facebook Pixel
  2. Create a Facebook Pixel
  3. Add the Facebook Pixel to Your Website
  4. Pixel Additional Settings
  5. Check Facebook Pixel Installation
  6. Key Learnings
  1. What are Custom Conversions?
  2. How to Create Custom Conversions
  3. What Custom Conversions to Create?
  4. Key Learnings
  1. What are Custom Audiences?
  2. How to Create Custom Audiences
  3. What Custom Audiences to Create?
  4. What are Lookalike Audiences?
  5. How to Create Lookalike Audiences
  6. What Lookalike Audiences to Create?
  7. Key Learnings
  1. Facebook Sales Funnels
  2. Facebook Acquisition Campaigns
  3. Facebook Retargeting Campaigns
  4. Facebook Retention Campaigns
  5. Key Learnings
  1. How to Create a Facebook Campaign
  2. How to Create an Ad Set
  3. Key Learnings
  1. How to Create Facebook Ads
  2. Facebook Ads Tips
  3. Key Learnings
  1. Facebook Campaign Monitoring
  2. Campaign Optimization Tips
  3. How to Lower Your Campaign Costs
  4. Key Learnings
  1. Landing Page Optimization Tips
  2. Key Learnings
  1. Facebook Ads Checklist
  1. Running Campaigns on Instagram
  1. What is Google Ads?
  2. How do Google Ads work?
  3. Account Structure
  4. Campaign Types
  5. Google Ads Keyword Types
  1. Create a New Account
  1.  How to Create Conversions in Google Ads
  2. How to add Conversion
  3. Tracking Code to your Website.
  4. What is Conversion Tracking?
  1. What are Google Search Ads?
  2. How to Create a Search Campaign
  1. What are Google Display Ads?
  2. How to Create a Display Campaign
  1. What are Dynamic Search Ads?
  2. How to create a Dynamic Search Campaign
  1. What is a Remarketing Campaign?
  2. How to Create a Remarketing Campaign
  1. What are Discovery Campaigns?
  2. How to Create a Discovery Campaign
  1. Negative Keywords
  2. Ads Optimization
  3. Location Targeting
  4. Optimization Score
  5. Demographics Targeting
  6. Audiences
  7. Bid Strategies
  8. Budget Optimization
  1. Facebook Ad account creation and payment methods
  2. User management
  3. Page/Profile/Account access
  4. Objectives and their meaning
  5. Types of Campaigns
  6. Budget Optimization
  7. Campaign, ad set and ad setup
  8. Detailed Audience targeting
  9. Ad formats and templates
  10. Advertisement policies
  11. How to do WhatsApp traffic campaign?
  12. Ad placements
  13. Inventory filtration
  14. Ad library
  15. Ad campaign planning and execution
  16. Analysis and reports
  1. Lead Generation form creation
  2. Lead form types and setup
  3. Lead Library
  4. How to setup lead generation as per business needs?
  5. How to export leads form Facebook ads?
  6. What is integrately?
  7. How to setup integrately automation for leads?
  8. How to get free automations for integrately?
  9. Different automations options
  1. How to create Business Manager Account?
  2. It’s benefits
  3. How to setup business manager properly?
  4. How to get access of client’s business manager?
  5. How to setup billing?
  6. How to add employees and provide access?
  7. How to use it for Digital Marketing Agency?
  8. How to apply Facebook Partner Agency?
  9. How to create multiple pixels?
  1. What is Facebook Pixel?
  2. How to install pixel into WordPress and Woocommerce website?
  3. How to add code manually?
  4. How to setup and track pixel activities?
  5. How to create custom conversion?
  6. How to create conversion campaign?
  7. What is custom and lookalike audience?
  8. What is remarketing?
  9. How to create custom and lookalike audience?
  10. IOS update information
  11. How to track sales through website?
  12. How to create successful remarketing campaign?
  1. What is Content Marketing?
  2. Why Content Marketing?
  3. Content Marketing Strategy
  1. How to find new content topic ideas
  2. What is evergreen content
  3. How to create linkable and shareable content
  1. How to create pillar pages
  1. SEO Copywriting
  2. How often to publish new content?
  3. How long to make your blog posts?
  4. How to promote your content?
  1. Content Marketing Tools
  1. Content Marketing Checklist
  1. How Search Engines Work
  2. What is SEO
  3. Why SEO
  4. Technical SEO Basics
  5. On-Page SEO Basics
  6. Off-Page SEO Basics
  7. Summary and Next Steps
  1. Page crawlabl? – rank slider
  2. page indexable?
  3. Screaming frog
  4. keyword cannibalization
  5.  table of content
  6.  page intent
  7.  add modifiers
  8.  Google analytics tracking setup
  9.  how to make unique content than competitor
  11.  breadcrumbs
  12.  how to optimize the website speed
  13.  Cloudflare
  14.  Pop up ads impact on UX
  15.  Structure data
  16.  privacy, disclaimer EAT data, author visible
  17.  plagiarism
  18.  XML site map
  19. Webmaster setup
  20.  Co-Occurrence
  21.  Exit rate bounce rate
  22. Google updates
  1. Introduction to On­Page
  2. On­Page Analysis Methodology
  3. Fundamental On­Page Factors
  4. Heading Tag, Alt Tag, Image Tag, Etc.
  5. Meta Tag Optimization
  6. Meta Tags Creation
  7. Yoast SEO Plugin
  8. Sitemap
  9. URL Optimization
  10. Canonical Tags
  11. Redirection Techniques
  12. txt
  13. DA, PA and PR
  14. Step by Step Implementation of Every On-Page Factor on Every Page
  15. SEO Analysis or Audit Reports
  16. Website Speed & Its Tools
  17. Google Web Vital
  18. Speed Optimization plug-in
  19. Best practices for On-Page SEO
  20. Schema Mark-up
  21. Image SEO
  22. Social Sharing Options
  23. Open graph
  24. Case Study
  25. Assignments for Practice
  1. What Is Link Building?
  2. Types of Linking
  3. Dofollow Vs. Nofollow
  4. Link Building Guidelines
  5. Page Authority
  6. Domain Authority
  7. Article Submission
  8. Local Business Directories
  9. Social Bookmarking
  10. Question and Answers Blogging & Commenting
  11. Guest Blogging
  12. Press Releases
  13. Link Building
  14. High DA PA links
  15. Off Page Link submission file
  16. Off-Page Audit tool
  17. Image Submission,
  18. Document Submission
  19. Links Analysis Tools: Backlink Watch, Rank Signal, Semrush, Ahref
  20. Competitor Backlink Analysis Using Tools
  21. How to Remove Spammy/ Unnatural Links Using the Disavow Tool
  22. Case Study
  23. Assignments For Practice
  1. Panda 
  2. Penguin
  3. Hummingbird
  4. Google Mobile-Friendly Update 
  5. Pigeon 
  6. SandBox 
  7.  Google Rank Brain 
  8. Google Possum
  9. Google Fred
  1. What Is Local SEO?
  2. Importance of Local SEO
  3. Google My Business Account Creation
  4. GMB Account Setup
  5. GMB verification methods
  6. Local SEO Ranking factors
  7. Posting updates on GMB
  8. Google local guide
  9. Local Submissions
  10. Local business listings
  11. Best practices for local business ranking
  12. Case study of restaurant and institute
  1. How to Perform a Content Audit
  2. How to Create an SEO Strategy
  3. How to Create Linkable Content
  4. How to Get Google Sitelinks
  5. Optimizing for Google Featured Snippets
  1. Anatomy of a perfect landing page
  2. How to optimize your landing pages
  3. How to perform A/B testing
  4. Conversion Optimization Checklist
  1. How to Optimize your Website for Mobile
  2. Accelerated Mobile Pages (AMP)
  3. How to Setup AMP on WordPress
  4. Mobile SEO Checklist
  1. Benefits of SEO for Online Shops
  2. SEO for eCommerce Websites
  1. Keywords Research for eCommerce Websites
  2. Keywords Research for Category and Product Pages
  3. Keyword Research for an Ecommerce Blog
  1. Why Site Structure Matters
  2. How to SEO your Shop’s Site Structure
  1. How to SEO your shop’s homepage
  2. How to Optimize your Homepage for Users
  3. How to Optimize your Homepage for Search Engines
  1. Shop Category URLS
  2. Shop Category Titles
  3. Shop Category Meta Description
  4. Shop Category H1 Tag
  5. Shop Category Content
  6. Conversion Optimization Elements
  7. Visual Components and other usability Elements
  8. Canonical URLS
  1. Product URL Optimization
  2. Product Title Optimization
  3. The Product Page H1 Tag
  4. Meta Description Optimization
  5. Breadcrumb Menu
  6. Product Description
  7. Content Optimization
  8. Image Optimization
  9. Use of Videos
  10. Product Schema Markup
  11. Open Graph Meta Tags
  12. Product Reviews and Ratings
  13. User Generated Content
  14. Cross Selling
  1. Why you Need a Blog?
  2. How to Setup your eCommerce Blog
  3. What Should You Blog About
  4. How Often to Blog
  5. How Long to Make Your Blog Posts
  1. What is a keyword?
  2. Different types of keywords
  3. What is Keyword Research?
  4. Why is keyword research important for SEO
  1. What are long-tail keywords?
  2. Why you should target long-tail keywords
  3. How to find long tail keywords?
  1. What are Semantic / LSI Keywords?
  2. How to find LSI Keywords
  1. Google Keyword Tool tutorial
  2. How to perform keyword research step-by-step
  3. How to find keywords your competitors are rankings
  4. What is keyword difficulty?
  5. How to choose the right keywords?
  6. How to convert keywords into page titles
  7. How to find trending keywords
  8. How to use keywords in your content
  9. Keyword Research Checklist
  1. Which Keyword Research Tools to Use
  1. Introduction to Google Analytics
  2. How to install Google Analytics
  3. Google Tag Assistant
  4. Google Analytics Basic Settings
  5. Google Analytics and Google Search Console
  6. How to correctly interpret Page Views
  1. What is bounce rate
  2. How to Reduce Bounce rate
  3. How to use Google Analytics to Boost your SEO
  4. Google Analytics popular reports for SEOs.
  1. How to create Goals in Google Analytics
  2. How to track click events with Google Analytics
  3. Google Analytics Checklist
  1. Introduction to Google Analytics 4
  2. How to Install GA4 (New Website)
  3. How to Add GA4 to a Site That Already Has Analytics
  4. How to Configure GA4 Basic Settings
  1. Introduction to GA4 Reporting
  2. How to Customize Reports
  3. How to Customize the Reporting Menu
  4. How to Use GA4 Reports for SEO
  1. Conversion Tracking
  2. Custom Conversions
  1. Why is Link Building Important
  2. What is the Difference Between Good and Bad Links
  3. What is a Nofollow Link
  4. Link Building for eCommerce Websites
  5. How to Boost Rankings of Your Product Pages
  1. Introductions to LinkedIn Ads
  2. Types of Promotions
  3. Audience Targeting
  4. Advance Audience Targeting
  5. Bidding Strategy
  6. Ad Format
  7. Ad Dimensions and Rules
  8. Remarketing Strategy
  9. Conversion Tracking 
  1. What is domain, hosting and SSL?
  2. How to check domain availability?
  3. How to choose SEO friendly business domain?
  4. How to get best deal on GoDaddy for domain?
  5. Domain terminology
  6. What is the meaning of server and its types?
  7. Types of Hosting
  8. How to get best deal on hosting?
  9. What is SSL and why it is useful?
  10. What is DNS, Nameservers?
  11. How to connect domain to server?
  12. How to access C-panel?
  13. How to create customized business emails?
  14. How to sell hosting plans?
  15. How to apply/install SSL certificate?
  16. How to change default server/php settings?
  1. WordPress
    Installation and admin account creation
  2. Types of Websites
  3. How to install theme and plug-ins?
  4. Website Terminologies
  5. How to create page?
  6. What is section, column, element?
  7. Drag and Drop Page Builder Setup – Elementor ProPage, Menu, Header, Footer Creation
  8. Free online tools for content research & creation
  9. How to follow best practices of best design?
  10. YouTube channels to follow for web design
  11. Must-have plugins for WordPress website.
  12. What is Landing Page?
  13. How to create landing page using Elementor Pro?
  14. Must-use elements in landing page for sales
  15. Best headline generating tool
  16. Speed Optimization
  17. Single Page Menu creation
  18. Anchor links
  19. Hero Section
  20. How to add product to cart?
  21. Cart Element
  22. Pricing table
  23. How to writes sales website content?
  24. Elementor templates
  25. Elementor Library
  26. Installing Woo-commerce Plug-in
  27. Woo-commerce settings
  28. Tax and shipping settings
  29. Location tracking settings
  30. How to create product?
  31. Product types
  32. Simple, Variable, Affiliate, Grouped Products Creation
  33. Attributes and variations
  34. Payment Gateway Integration
  35. Multiple Current and Shippable product Tutorials
  36. How to create digital product and market it?
  37. Elementor Pro enhancements
  38. User management
  39. Coupon Management
  1. What is Landing Page?
  2. How to create landing page using Elementor Pro?
  3. Must-use elements in landing page for sales
  4. Best headline generating tool
  5. Speed Optimization
  6. Single Page Menu creation
  7. Anchor links
  8. Hero Section
  9. How to add product to cart?
  10. Cart Element
  11. Pricing table
  12. How to writes sales website content?
  13. Elementor templates
  14. Elementor Library
  15. Best samples of landing pages
  1. Installing Woo-commerce Plug-in
  2. Woo-commerce settings
  3. Tax and shipping settings
  4. Location tracking settings
  5. How to create product?
  6. Product types
  7. Simple, Variable, Affiliate, Grouped Products Creation
  8. Attributes and variations
  9. Payment Gateway Integration
  10. Multiple Current and Shippable product Tutorials
  11. How to create digital product and market it?
  12. Elementor Pro enhancements
  13. User management
  14. Coupon Management
  1. What is email marketing?
  2. How does email marketing work?
  3. Why is email marketing important
  1. How to create an email list
  2. How to get more email subscribers
  3. How to improve email open rates
  1. What is Email Marketing Automation
  2. Email Sales Funnels
  1. Email Tools and Costs
  2. How to reduce email marketing costs
  1. Email Marketing Checklist Email

Key highlights of course

My digital marketing training session consists of 10 courses and will consist of 75 lessons. We will cover total 240 topics in this. Duration of training is 7 weeks. Along with this, we are going to provide complementary tools which are required to learn online advertising. You will need these tools while learning SEO, web development, WordPress, and digital ads. You will find this training convenient due to affordable fees.

Recorded sessions after teaching

24/7 Doubt solving

Actionable Tips with Checklists

Personal Teaching

Affordable Pricing

Unique Learning Style

Best teaching skills

Proven track record

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Table of Contents

This is how the overall training will go:

My training methodology is like this to make a beginner to an expert.

I emphasize learning the theory first, then do it practically, then it comes time to solve the assignment from the students, while doing all this, I tell a successful case study. The main issue after this is evolution and certification. This is the journey that will make you a digital marketing expert.


Live & Interactive online class


Learn from recorded video lecture


Doubt sessions


Practical 1 on 1 mentoring

Additional Benefits of Course

Additional Benefits worth ₹15000 will be provided FREE

5+ Marketing Software Bundle worth ₹ 2000

Domain, Hosting, SSL Certification worth ₹3000

100+ Elementor Templates worth ₹2000.

Paid WordPress plugins worth ₹3000.

You get to use marketing tools for free worth Rs.5000+

Our course won’t teach you the theory but will show you step by step how to use digital marketing to boost your online presence.

6 students per batch

Know from our ex students!

Nagesh Haibatti
Nagesh Haibatti
Read More
Had an amazing experience with the Pankaj's course. Learning and experience with this course are totally good.
Sagar Mashalkar
Sagar Mashalkar
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" Sir is friendly, also every student grasping power is different. Pankaj sir must develop patience and must be aware not to jump into next topic too fast! "
Shifa Shaikh
Shifa Shaikh
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“This is very helpful in making me learn about marketing in the digital world,”
Harish Ghundre
Harish Ghundre
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“I have researched many digital marketing courses before joining Pankaj's Course Pune and now I think joining Pankaj's course is one of the best decisions I’ve ever made. ”

In-depth Syllabus

Our class curriculum program  include basic to advanced level content.

Kickstart Your Digital Journey with Pankaj

The aim of our course is to ensure that every student who enrolls get the maximum benefit before they leave from our course and to make you an expert in digital marketing for the high potential digital market.

Top 6 skills you acquire here

  • How to convert knowledge into money
  • Startup business module
  • How and where do find job?
  • Crack high paying clients
  • Learn market analysis
  • How you can start your own business in minimum amount?

Digital marketing is not only about tools and tactics. It is mainly about a common sense. How you use your prior knowledge to monetize an idea.

Master in Digital Marketing Tools

Who all can learn digital marketing?

The Digital Marketing course does not require any particular requirements as such. However, anyone from the 12th to the graduates, working professionals, business owners, freelancers, etc. will be able to attend the best Digital Marketing Courses in Pune.

  • Job Seekers: Students- Technical/Non-Technical
  • OptimizeBusiness/ Start-Up Owners: ROI Increase
  • Domain Shift/ Salary Hike: Job-Employee
  • Freelancers/Housewives/Part Time Job/ Income

Also, it is ideal for IT professionals, college students, traders, sales and marketing professionals, etc. The greatest part of this business is that the applicant does not need to be of professional background.

Job Seekers: Students- Technical/Non-Technical

Recruiters from the field of Digital Marketing expect a particular set of skills and practical knowledge from the job seekers. As a result, Pankaj’ course comes for the Digital Marketing Training in Pune. We train you exactly in the aspects that the industry demands. Therefore, as you walk out, you are industry-ready in the true sense of the word. 

Business/ Start-Up Owners: ROI Increase

As leading Digital Marketing Course in Pune, we have come up with a complete Digital Marketing course in kharadi that is well designed for the business owners. Learn the Digital Marketing elements along with tactics and techniques to use for your businesses, and implement them to meet your business goals successfully and in quick time.

Domain Shift/ Salary Hike: Job-Employee

Working professionals can take a advantage of this add-on skill that would take their career to the next level.  Having sound knowledge of digital marekting and skills would help professionals in one way or the multi purpose. Digital Marketing BOOST factor for your existing career!

Freelancers/Housewives/Part Time Job/ Income

An ideal platform for housewives and people who are looking for extra income, to earn good money while sitting at your own places.  Our digital marketing course helps you to establish a successful career and also helps you to represent your talent infront of your audience. Also there are huge freelancing opportunities where start-ups look for freelancers to support them in completing their projects.

Start Learning and Earning right from your home by registering for the course. Apply Now!

Skills You Acquire Here

  1. How to get high-paying job
  2. Learn to start your agency
  3. Master Digital Analytics
  4. Become an International Freelancer
  5. How to pitch confidently
  6. How to become a highly paid Influencer

How to get high-paying job

Establish yourself as an expert in the field with Practice Mock technical interviews, Mock HR interviews, Question Bank, Quizzes also get a personalized portfolio on Pankaj Rathod website which will make a bang to High-paying job.

Learn to start your agency

Looking to start an agency of your own? Our experts will walk you through all the basics of an online agency building.

Master Digital Analytics

When planning your digital strategy, analytics and statistics are all that matters. Learn the various analytical methods and their significance. Have a right information and data on your fingertips.

Become an International Freelancer

Learn how to put yourself as a foreign freelancer, define possibilities, and coordinate companies around the world.

How to pitch confidently

Understand their requirements and build on 360-degree digital marketing experience to learn how to offer a killer pitch to your prospect.

How to become a highly paid Influencer

Grow your base of followers, increase brand loyalty, network with brands, and learn how to become a highly paid influencer.

Table of Contents

Contact Us

Are you ready to transform your career with Pankaj’s  course, wait no more, Click here to submit your application

Why do you choose me as your digital marketing coach ?

7+ years of experience

24/7 Doubt asking freedom

Best teaching skills

Proven track record

We are one of the leading online training providers with 100% placement support. As you walk out of the course after the successful completion of the training, you would be transformed into an expert professional who is ready to start a career in Digital Marketing. One can choose amongst the various Digital Marketing Live courses based on their interests, and eventually kick-start their career.

With 5+ valuable certifications being provided by the Digital Marketing course including that from Google, a course completion certificate, will make your profile stand out from the rest, and make you highly employable. On the other hand, the practical training received here will help you at your workplace. So, be a part of the demo session, enroll in our Digital Marketing online course, and assure a successful career and a bright future for yourself!!!

Frequently Asked Questions

Looking to learn more about Pankaj’s course? Browse our FAQ:

Our batch consists of only 5-6 students, which allows each student to be placed in small groups, so each of their questions gets individual attention and personal help.

In case if you missed any class then we will be providing you the next extra class where you can learn the modules that you have missed

Yes. Each Module Consists Of A Certain Learning And Thus To Move Ahead To The Next, We Do Conduct Exams On Each Level.

Yes we provide training material. In fact we give you a online recorded lecture. Also we provide soft copy of notes.

You can pay on phone pay, g-pay, Paytm or UPI. Yes, you can pay the fee in installments, there are two installment ,the first installment is of Rs. 6000/- and the second installment of Rs. 6000/- you can pay the fee after 7 days.

Digital Marketing is the best option for small-scale businesses to promote them to the next level.

Candidates who are running a business are suggested to learn Digital Marketing Course to promote your business to the next level.