About Lesson
o run a search campaign in Google Ads, you can follow these steps:
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Sign in to your Google Ads account and navigate to the Campaigns tab.
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Click the blue plus button to create a new campaign.
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Choose the “Search” campaign type.
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Select the goal of your campaign. This could be to drive website traffic, increase sales, or generate leads.
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Enter a name for your campaign and select the geographic locations you want to target.
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Set your budget and bidding strategy. You can choose between manual CPC bidding, automated bidding, or a combination of the two.
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Create your ad groups. Ad groups are where you’ll organize your keywords and ads. You can create multiple ad groups within a single campaign.
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Choose your keywords. These are the words and phrases that people might use to search for your product or service. You can use Google’s Keyword Planner to find relevant keywords.
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Write your ad copy. Your ad copy should be compelling and relevant to the keywords you’ve chosen. It should also include a clear call-to-action.
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Set your targeting options. You can choose to target specific devices, audiences, and ad placements.
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Review your campaign settings and launch your campaign.