Retargeting in Google Ads, also known as remarketing, is a technique that allows you to show your ads to people who have previously interacted with your website or mobile app. This can be an effective way to re-engage potential customers who have shown interest in your product or service but have not yet converted.

Here’s a step-by-step process for setting up a retargeting campaign in Google Ads:

1. Set up a Google Ads account if you haven’t already done so.

2. Install the Google Ads remarketing tag on your website or mobile app. This will enable Google to track the actions of visitors to your site or app.

3. Define your retargeting audience. You can create a retargeting audience based on various criteria, such as people who have visited specific pages on your website, added items to their shopping cart but did not complete the purchase, or people who have downloaded your app but have not used it in a while.

4. Create a retargeting campaign in Google Ads. You can choose the type of ad you want to show (e.g., display ads, search ads, video ads), set your budget, and define the geographic targeting.

5. Create ad creatives. You will need to create ads that will appeal to your retargeting audience. You can use a variety of ad formats, such as images, videos, or text ads.

6. Set your bids and launch your campaign. You can set your bids based on how much you’re willing to pay for each click or impression.

7. Monitor your campaign performance. Once your campaign is live, you can monitor its performance and make adjustments as needed. You can track metrics such as clicks, impressions, conversions, and cost per click.

By following these steps, you can create a retargeting campaign in Google Ads and re-engage potential customers who have shown interest in your product or service