Course Content
Chapter 1
Introduction of google ads Reach, impression, click, engagement, conversion category B2B, B2C
0/2
Reach, impression, click, engagement, conversion (B2B & B2C)
07:52
Advertising Funnel
10:27
Chapter 2
Advertising Funnel Billing, access and security Google ads Login
0/3
Account login
03:03
Google ad account name, general setting, access
05:07
Google ad Billing setup 1
04:00
Chapter 3
Campaign goal/objective campaign type
0/1
Campaign objective and type
24:33
Chapter 4
Find seed keyword Generate keyword ideas ( using keyword research tools ) Choose right keyword Analyse the data Some technical defination Analysis data with location, devices. Types of keywords negative keywords
0/2
Complete keyword research
01:09:08
Negative keywords
12:29
Chapter 5
Necessity of Conversation A. Connect Website to GTM Create Conversation action Track specific URL Track specific link click.
0/1
Conversion action
44:08
Chapter 6
Automated and Manual Bidding Conversion Bidding click bidding impression bidding
0/2
Bidding strategy
31:36
Budget
22:43
Chapter 7
Explained all Type of extention URL tracking template All about location targeting
0/5
Extensions – Google ads
25:58
URL tracking template
11:31
All about location
12:08
Audience
18:50
Language
04:12
Chapter 8
Search campaign display campaign video campaign
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Search Campaign
36:48
Display Campaign
39:14
Video ads campaign
37:39
Discovery ads campaign
15:03
Chapter 9
Retargeting ads
0/1
Retargeting google ads
33:38
Restricted content
About Lesson

  1. Reach: This refers to the total number of unique users who have seen your ad or content over a specific period of time. Reach measures the potential audience size of your ad or content.

  2. Impression: This refers to the number of times your ad or content has been displayed on a user’s screen. Impressions do not measure the unique number of users who have seen your ad or content, but rather the number of times it has been shown.

  3. Click: This refers to the number of times a user has clicked on your ad or content. Clicks are a measure of engagement and interest in your ad or content.

  4. Engagement: This refers to the number of interactions users have had with your ad or content, including likes, comments, shares, and other actions. Engagement measures how well your ad or content is resonating with your target audience.

  5. Conversion: This refers to the specific action you want users to take as a result of your ad or content, such as making a purchase, filling out a form, or signing up for a newsletter. Conversion measures how successful your ad or content is in driving desired actions from your target audience.

Understanding these terms is essential for measuring the success of your digital marketing campaigns and optimizing them for better results. By tracking and analyzing these metrics, you can make data-driven decisions to improve your marketing efforts and achieve your business goals.

Bonus 1 – Click Here

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