Course Content
Chapter 1
Introduction of google ads Reach, impression, click, engagement, conversion category B2B, B2C
0/2
Reach, impression, click, engagement, conversion (B2B & B2C)
07:52
Advertising Funnel
10:27
Chapter 2
Advertising Funnel Billing, access and security Google ads Login
0/3
Account login
03:03
Google ad account name, general setting, access
05:07
Google ad Billing setup 1
04:00
Chapter 3
Campaign goal/objective campaign type
0/1
Campaign objective and type
24:33
Chapter 4
Find seed keyword Generate keyword ideas ( using keyword research tools ) Choose right keyword Analyse the data Some technical defination Analysis data with location, devices. Types of keywords negative keywords
0/2
Complete keyword research
01:09:08
Negative keywords
12:29
Chapter 5
Necessity of Conversation A. Connect Website to GTM Create Conversation action Track specific URL Track specific link click.
0/1
Conversion action
44:08
Chapter 6
Automated and Manual Bidding Conversion Bidding click bidding impression bidding
0/2
Bidding strategy
31:36
Budget
22:43
Chapter 7
Explained all Type of extention URL tracking template All about location targeting
0/5
Extensions – Google ads
25:58
URL tracking template
11:31
All about location
12:08
Audience
18:50
Language
04:12
Chapter 8
Search campaign display campaign video campaign
0/4
Search Campaign
36:48
Display Campaign
39:14
Video ads campaign
37:39
Discovery ads campaign
15:03
Chapter 9
Retargeting ads
0/1
Retargeting google ads
33:38
Restricted content
About Lesson

Negative keywords are a type of keyword used in Google Ads that help to prevent your ads from showing up for irrelevant or unrelated searches. Negative keywords are essentially the opposite of regular keywords, as they tell Google not to display your ad when certain words or phrases are included in a search query.

Types of negative keywords in Google Ads include:

  1. Exact Match: This is where the negative keyword is an exact match for the search query, and will only block ads from showing up for that specific phrase.

  2. Phrase Match: This is where the negative keyword will block ads from showing up for any search query that includes the exact phrase or a variation of the phrase.

  3. Broad Match: This is where the negative keyword will block ads from showing up for any search query that includes any of the words in the keyword, regardless of the order.

Negative keywords can be used to prevent your ads from showing up for irrelevant or unrelated searches, which can help to improve your click-through rate, conversion rate, and ultimately, your return on investment.

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