Course Content
Chapter 1
Introduction of google ads Reach, impression, click, engagement, conversion category B2B, B2C
0/3
Reach, impression, click, engagement, conversion (B2B & B2C)
07:52
Advertising Funnel
10:27
Quality Score and Ad Rank
06:05
Chapter 2
Advertising Funnel Billing, access and security Google ads Login
0/4
Account login
09:38
Google ad account name, general setting, access
05:29
Google ad Billing setup 1
04:00
Intent of a keyword in google ads
05:02
Chapter 3
Campaign goal/objective campaign type
0/1
Campaign objective and type
24:33
Chapter 4
Find seed keyword Generate keyword ideas ( using keyword research tools ) Choose right keyword Analyse the data Some technical defination Analysis data with location, devices. Types of keywords negative keywords
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Intent keyword research using paid tools
04:15
Complete keyword research
01:09:08
Negative keywords
12:29
Chapter 5
Necessity of Conversation A. Connect Website to GTM Create Conversation action Track specific URL Track specific link click.
0/1
Conversion action
44:08
Chapter 6
Automated and Manual Bidding Conversion Bidding click bidding impression bidding
0/2
Bidding strategy
31:36
Budget
22:43
Chapter 7
Explained all Type of extention URL tracking template All about location targeting
0/5
Extensions – Google ads
25:58
URL tracking template
11:31
All about location
12:08
Audience
18:50
Language
04:12
Chapter 8
Search campaign display campaign video campaign
0/4
Search Campaign
36:48
Display Campaign
39:14
Video ads campaign
37:39
Discovery ads campaign
15:03
Chapter 9
Retargeting ads
0/2
Retargeting google ads
33:38
A good landing page
19:17
Restricted content
About Lesson

To create a billing account on Google Ads, follow these steps:

  1. Log in to your Google Ads account.

  2. Click on the “Tools & Settings” icon in the top right corner and select “Billing & Payments”.

  3. Click on “Add Payment Method” and enter your payment information.

  4. Click “Save”.

To enable two-step verification on your Google Ads account for added security, follow these steps:

  1. Log in to your Google Ads account.

  2. Click on the “Tools & Settings” icon in the top right corner and select “Security”.

  3. Under “Signing in to Google”, select “2-Step Verification”.

  4. Follow the prompts to set up two-step verification for your account.

To create a manager account on Google Ads, follow these steps:

  1. Go to the Google Ads Manager Account sign-up page (ads.google.com/intl/en_us/lp/manageraccounts/).

  2. Click on “Start Now” and sign in to your Google Account.

  3. Enter your company name and click “Continue”.

  4. Enter the details for your first managed account and click “Continue”.

  5. Review the terms and conditions and click “Accept and Continue”.

  6. Congratulations! You’ve created your manager account.

Once you’ve created your manager account, you can link and manage multiple Google Ads accounts from one dashboard, making it easier to manage campaigns for multiple clients or businesses.

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