Course Content
Chapter 1
Introduction of google ads Reach, impression, click, engagement, conversion category B2B, B2C
0/3
Reach, impression, click, engagement, conversion (B2B & B2C)
07:52
Advertising Funnel
10:27
Quality Score and Ad Rank
06:05
Chapter 2
Advertising Funnel Billing, access and security Google ads Login
0/4
Account login
09:38
Google ad account name, general setting, access
05:29
Google ad Billing setup 1
04:00
Intent of a keyword in google ads
05:02
Chapter 3
Campaign goal/objective campaign type
0/1
Campaign objective and type
24:33
Chapter 4
Find seed keyword Generate keyword ideas ( using keyword research tools ) Choose right keyword Analyse the data Some technical defination Analysis data with location, devices. Types of keywords negative keywords
0/3
Intent keyword research using paid tools
04:15
Complete keyword research
01:09:08
Negative keywords
12:29
Chapter 5
Necessity of Conversation A. Connect Website to GTM Create Conversation action Track specific URL Track specific link click.
0/1
Conversion action
44:08
Chapter 6
Automated and Manual Bidding Conversion Bidding click bidding impression bidding
0/2
Bidding strategy
31:36
Budget
22:43
Chapter 7
Explained all Type of extention URL tracking template All about location targeting
0/5
Extensions – Google ads
25:58
URL tracking template
11:31
All about location
12:08
Audience
18:50
Language
04:12
Chapter 8
Search campaign display campaign video campaign
0/4
Search Campaign
36:48
Display Campaign
39:14
Video ads campaign
37:39
Discovery ads campaign
15:03
Chapter 9
Retargeting ads
0/2
Retargeting google ads
33:38
A good landing page
19:17
Restricted content

To create display ads in Google Ads, follow these steps:

  1. Log in to your Google Ads account and click on the “Campaigns” tab.

  2. Click the blue plus button to create a new campaign and choose “Display” as your campaign type.

  3. Select your campaign subtype, such as “Standard Display Campaign” or “Smart Display Campaign.”

  4. Choose your campaign settings, including your campaign name, budget, bidding strategy, and targeting options.

  5. Click “Save and continue” to move to the ad creation section.

  6. Choose the ad format you want to use, such as responsive display ads, image ads, or video ads.

  7. Enter your ad headlines, descriptions, images, and any other required elements for the ad format you’ve chosen.

  8. Preview your ad and make any necessary changes.

  9. Save your ad and repeat the process to create additional ads as needed.

When creating display ads, it’s important to choose high-quality images that are relevant to your target audience and messaging. You should also test different ad variations to see which perform best, and adjust your targeting and bidding strategies to optimize your campaign over time.

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