To create Discovery Ads in Google Ads, follow these steps:

1. Log in to your Google Ads account and click on the “Campaigns” tab.

2. Click the blue plus button to create a new campaign and choose “Discovery” as your campaign type.

3. Select your campaign subtype, such as “Standard Discovery Campaign” or “App Campaign for Install Discovery.”

4. Choose your campaign settings, including your campaign name, budget, bidding strategy, and targeting options.

5. Select your ad format and create your ad. Discovery Ads use a single, visually rich format that includes a headline, description, and image or video.

6. Enter your ad headlines, descriptions, and any other required elements for the ad format you’ve chosen.

7. Preview your ad and make any necessary changes.

8. Save your ad and repeat the process to create additional ads as needed.

When creating Discovery Ads, it’s important to choose high-quality images or videos that are visually engaging and relevant to your target audience. You should also include a clear call-to-action in your ad, such as a website URL or a button that encourages viewers to take a specific action. Additionally, it’s important to test different ad variations to see which perform best, and adjust your targeting and bidding strategies to optimize your campaign over time.