A conversion action in Google Ads is an action that a user takes on your website or landing page that you consider valuable, such as making a purchase, filling out a lead form, or subscribing to a newsletter. By tracking these actions using conversion tracking, you can measure the effectiveness of your Google Ads campaigns and optimize them for better results. You can also use conversion actions to set up automated bidding strategies that focus on achieving a specific conversion goal, such as maximizing conversions or achieving a target cost per acquisition (CPA).

To create a conversion action in Google Ads, follow these steps:

1. Sign in to your Google Ads account.

2. Click on the Tools & Settings icon in the upper right corner of the screen and select “Conversions” from the dropdown menu.

3. Click on the blue plus button to create a new conversion action.

4. Select the type of conversion action you want to create, such as “Website,” “App,” or “Phone Calls.”

5. Fill in the required fields for your chosen conversion action type. This will vary depending on the type of conversion action you select, but may include things like a conversion name, conversion value, or a specific URL.

6. Choose how you want to track your conversion action. You can use Google’s tracking code, import conversions from Google Analytics, or set up a custom conversion using a tag manager.

7. Set your conversion attribution window, which determines how long after an ad click a conversion can be attributed to your campaign.

8. Choose which Google Ads campaigns you want to track this conversion action for.

9. Click “Create and Continue” to save your conversion action.

Once you’ve created your conversion action, you can start tracking it in your Google Ads campaigns and use it to optimize your bidding strategies. Note that some conversion action types, such as phone call conversions, may require additional setup or verification before they can be used.