Course Content
Chapter 1
Introduction of google ads Reach, impression, click, engagement, conversion category B2B, B2C
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Reach, impression, click, engagement, conversion (B2B & B2C)
07:52
Advertising Funnel
10:27
Quality Score and Ad Rank
06:05
Chapter 2
Advertising Funnel Billing, access and security Google ads Login
0/4
Account login
09:38
Google ad account name, general setting, access
05:29
Google ad Billing setup 1
04:00
Intent of a keyword in google ads
05:02
Chapter 3
Campaign goal/objective campaign type
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Campaign objective and type
24:33
Chapter 4
Find seed keyword Generate keyword ideas ( using keyword research tools ) Choose right keyword Analyse the data Some technical defination Analysis data with location, devices. Types of keywords negative keywords
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Intent keyword research using paid tools
04:15
Complete keyword research
01:09:08
Negative keywords
12:29
Chapter 5
Necessity of Conversation A. Connect Website to GTM Create Conversation action Track specific URL Track specific link click.
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Conversion action
44:08
Chapter 6
Automated and Manual Bidding Conversion Bidding click bidding impression bidding
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Bidding strategy
31:36
Budget
22:43
Chapter 7
Explained all Type of extention URL tracking template All about location targeting
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Extensions – Google ads
25:58
URL tracking template
11:31
All about location
12:08
Audience
18:50
Language
04:12
Chapter 8
Search campaign display campaign video campaign
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Search Campaign
36:48
Display Campaign
39:14
Video ads campaign
37:39
Discovery ads campaign
15:03
Chapter 9
Retargeting ads
0/2
Retargeting google ads
33:38
A good landing page
19:17
Restricted content

Keyword research is a critical component of creating effective Google Ads campaigns. Here are some steps to conduct complete keyword research:

  • Use a keyword planner for getting basic seed keywords (use the Website option for keywords)

  • Use free keyword research tools for getting long-tail keywords

  • Make a keyword list

  • Put those keywords in the keyword planner for forecasting

  • Analysis data on the basis of cost, search volume, page bid

  • In the forecast, check the daily budget, conversion, and CPA.

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