Course Content
Chapter 1
Introduction of google ads Reach, impression, click, engagement, conversion category B2B, B2C
0/2
Reach, impression, click, engagement, conversion (B2B & B2C)
07:52
Advertising Funnel
10:27
Chapter 2
Advertising Funnel Billing, access and security Google ads Login
0/3
Account login
03:03
Google ad account name, general setting, access
05:07
Google ad Billing setup 1
04:00
Chapter 3
Campaign goal/objective campaign type
0/1
Campaign objective and type
24:33
Chapter 4
Find seed keyword Generate keyword ideas ( using keyword research tools ) Choose right keyword Analyse the data Some technical defination Analysis data with location, devices. Types of keywords negative keywords
0/2
Complete keyword research
01:09:08
Negative keywords
12:29
Chapter 5
Necessity of Conversation A. Connect Website to GTM Create Conversation action Track specific URL Track specific link click.
0/1
Conversion action
44:08
Chapter 6
Automated and Manual Bidding Conversion Bidding click bidding impression bidding
0/2
Bidding strategy
31:36
Budget
22:43
Chapter 7
Explained all Type of extention URL tracking template All about location targeting
0/5
Extensions – Google ads
25:58
URL tracking template
11:31
All about location
12:08
Audience
18:50
Language
04:12
Chapter 8
Search campaign display campaign video campaign
0/4
Search Campaign
36:48
Display Campaign
39:14
Video ads campaign
37:39
Discovery ads campaign
15:03
Chapter 9
Retargeting ads
0/1
Retargeting google ads
33:38
Restricted content
About Lesson

Choosing a Google Ads budget can be a daunting task, but here are some tips to help you get started:

  1. Define your goals: Before setting a budget, you need to define what you want to achieve with your Google Ads campaign. Are you looking to increase website traffic, generate leads, or boost sales? Once you have a clear goal in mind, you can determine the budget needed to achieve it.

  2. Conduct keyword research: Keyword research helps you identify the search terms people use to find your product or service. It’s important to have a list of relevant keywords and their estimated search volumes, as this can help you determine the potential reach of your campaign and the estimated cost per click.

  3. Determine your target audience: You need to know who your target audience is, where they are located, and their interests. This information can help you create targeted ads and allocate your budget more effectively.

  4. Start small: It’s always best to start with a smaller budget to test your ads and see how they perform. Once you have a good idea of how your ads are performing, you can adjust your budget accordingly.

  5. Monitor your campaign: Keep a close eye on your campaign and track your results. Analyzing your campaign performance can help you identify areas that need improvement and adjust your budget accordingly.

  6. Consider your industry: The cost per click can vary widely depending on the industry you’re in. For example, the cost per click for legal keywords can be much higher than that for retail keywords. Be sure to factor in your industry when setting your budget.

Overall, choosing a Google Ads budget requires a combination of research, testing, and ongoing monitoring. By following these tips, you can set a budget that aligns with your goals and maximizes your return on investment.

Previous
Next