Course Content
Chapter 1
Introduction of google ads Reach, impression, click, engagement, conversion category B2B, B2C
0/2
Reach, impression, click, engagement, conversion (B2B & B2C)
07:52
Advertising Funnel
10:27
Chapter 2
Advertising Funnel Billing, access and security Google ads Login
0/3
Account login
03:03
Google ad account name, general setting, access
05:07
Google ad Billing setup 1
04:00
Chapter 3
Campaign goal/objective campaign type
0/1
Campaign objective and type
24:33
Chapter 4
Find seed keyword Generate keyword ideas ( using keyword research tools ) Choose right keyword Analyse the data Some technical defination Analysis data with location, devices. Types of keywords negative keywords
0/2
Complete keyword research
01:09:08
Negative keywords
12:29
Chapter 5
Necessity of Conversation A. Connect Website to GTM Create Conversation action Track specific URL Track specific link click.
0/1
Conversion action
44:08
Chapter 6
Automated and Manual Bidding Conversion Bidding click bidding impression bidding
0/2
Bidding strategy
31:36
Budget
22:43
Chapter 7
Explained all Type of extention URL tracking template All about location targeting
0/5
Extensions – Google ads
25:58
URL tracking template
11:31
All about location
12:08
Audience
18:50
Language
04:12
Chapter 8
Search campaign display campaign video campaign
0/4
Search Campaign
36:48
Display Campaign
39:14
Video ads campaign
37:39
Discovery ads campaign
15:03
Chapter 9
Retargeting ads
0/1
Retargeting google ads
33:38
Restricted content
About Lesson

In Google Ads, a bidding strategy is a set of rules or guidelines that determines how much you are willing to pay for each click, impression, or conversion in your advertising campaigns. There are several bidding strategies available, each with its own benefits and drawbacks. Here are some of the most common bidding strategies:

  1. Manual CPC (cost-per-click) – With manual CPC bidding, you manually set the maximum amount you’re willing to pay for each click on your ads. This gives you full control over your bids, but requires ongoing monitoring and adjustment to ensure you’re getting the best return on investment.

  2. Target CPA (cost-per-acquisition) – With target CPA bidding, you set a target cost per acquisition, and Google Ads automatically adjusts your bids to try to achieve that goal. This strategy is ideal if your main focus is to drive conversions while keeping your cost per acquisition within a certain budget.

  3. Target ROAS (return on ad spend) – With target ROAS bidding, you set a target return on ad spend (ROAS), and Google Ads adjusts your bids to try to achieve that goal. This strategy is ideal if you have a specific target ROI in mind and want to maximize the value of your ad spend.

  4. Maximize Conversions – With the Maximize Conversions bidding strategy, Google Ads automatically sets your bids to maximize the number of conversions you receive within your budget. This strategy is ideal if your primary goal is to drive as many conversions as possible.

  5. Enhanced CPC – With Enhanced CPC bidding, Google Ads automatically adjusts your bids in real-time based on factors like the user’s location, device, and time of day to try to increase your chances of getting conversions. This strategy is ideal if you want to maximize the value of each click while still maintaining control over your bids.

  6. Target Impression Share – With Target Impression Share bidding, you set a target impression share for your ads, and Google Ads automatically adjusts your bids to try to achieve that goal. This strategy is ideal if your main goal is to increase brand visibility and ensure your ads are showing up in a certain percentage of searches.

These are just a few of the many bidding strategies available in Google Ads. Choosing the right bidding strategy depends on your specific goals and budget, and may require testing and adjustment over time to find the optimal approach for your business.

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