Google Ads location targeting allows you to choose the specific geographic locations where your ads will be shown. Here are the different location targeting options and what they mean:

1. Country: Target ads to specific countries.

2. State or Region: Target ads to specific states or regions within a country.

3. City: Target ads to specific cities within a state or region.

4. Zip Code: Target ads to specific zip codes within a city.

5. Radius Targeting: Target ads to a specific radius around a location. You can choose a specific location and then select a radius in miles or kilometers around that location.

6. Custom Shape: Target ads to a custom shape that you draw on a map. This can be useful for targeting specific neighborhoods or areas.

7. Location Groups: Target ads to a group of locations, such as a group of cities or zip codes.

In addition to these location targeting options, Google Ads also allows you to exclude certain locations. For example, you may want to exclude certain states or regions where your product or service is not available.

When setting up your location targeting, it’s important to keep in mind your target audience and where they are likely to be located. You can also use location targeting to adjust your bids for certain locations, based on factors such as local competition or the value of a customer in that location.

Overall, location targeting is an important tool for ensuring that your ads are shown to the right people in the right places, and can help you maximize the effectiveness of your Google Ads campaigns.