Course Content
Chapter 1
Introduction of google ads Reach, impression, click, engagement, conversion category B2B, B2C
0/2
Reach, impression, click, engagement, conversion (B2B & B2C)
07:52
Advertising Funnel
10:27
Chapter 2
Advertising Funnel Billing, access and security Google ads Login
0/3
Account login
03:03
Google ad account name, general setting, access
05:07
Google ad Billing setup 1
04:00
Chapter 3
Campaign goal/objective campaign type
0/1
Campaign objective and type
24:33
Chapter 4
Find seed keyword Generate keyword ideas ( using keyword research tools ) Choose right keyword Analyse the data Some technical defination Analysis data with location, devices. Types of keywords negative keywords
0/2
Complete keyword research
01:09:08
Negative keywords
12:29
Chapter 5
Necessity of Conversation A. Connect Website to GTM Create Conversation action Track specific URL Track specific link click.
0/1
Conversion action
44:08
Chapter 6
Automated and Manual Bidding Conversion Bidding click bidding impression bidding
0/2
Bidding strategy
31:36
Budget
22:43
Chapter 7
Explained all Type of extention URL tracking template All about location targeting
0/5
Extensions – Google ads
25:58
URL tracking template
11:31
All about location
12:08
Audience
18:50
Language
04:12
Chapter 8
Search campaign display campaign video campaign
0/4
Search Campaign
36:48
Display Campaign
39:14
Video ads campaign
37:39
Discovery ads campaign
15:03
Chapter 9
Retargeting ads
0/1
Retargeting google ads
33:38
Restricted content
About Lesson

LESSON NAME – ADVERTISING FUNNEL

An advertising funnel is a marketing model that describes the stages that potential customers go through before making a purchase. It is also known as a sales funnel or a marketing funnel.

The advertising funnel consists of four main stages:

  1. Awareness: At this stage, potential customers become aware of a product or service through advertising or other marketing efforts.

  2. Interest: Once customers are aware of the product or service, they become interested and seek more information. Marketers can capture their interest by providing informative content or offering a free trial or sample.

  3. Decision: At this stage, potential customers evaluate the information they have gathered and decide whether to make a purchase. Marketers can encourage a decision by offering discounts or other incentives.

  4. Action: This is the final stage where the potential customer takes action and makes a purchase. After the purchase, marketers can continue to build a relationship with the customer through follow-up marketing efforts.

The advertising funnel helps marketers understand how to attract and convert potential customers into paying customers. By optimizing each stage of the funnel, marketers can improve their overall conversion rate and increase their return on investment.

Previous
Next