About Lesson
Creating a Lookalike audience in Facebook Ads involves using existing customer data to find similar users who are likely to be interested in your business. Here are the steps to create a Lookalike audience in Facebook Ads:
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Set up a Custom Audience: The first step is to create a Custom Audience based on your existing customer data, such as email addresses, phone numbers, or website visitors. This data will be used as the basis for creating your Lookalike audience.
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Go to the Audiences section: In the Ads Manager, go to the Audiences section and click on “Create Audience”. Then select “Lookalike Audience” from the dropdown menu.
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Select the Source Audience: In the Lookalike Audience creation screen, select the Custom Audience you created in step 1 as the source audience.
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Choose a Target Country: Select the country or region where you want to find similar users.
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Set Audience Size: Choose the size of your Lookalike audience by selecting a percentage of the total population in your selected country or region. For example, if you choose 1%, Facebook will create an audience of users who are most similar to your source audience, and who represent 1% of the total population in your selected country or region.
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Create Your Lookalike Audience: Click on “Create Audience” to finalize your Lookalike audience. Facebook will analyze your source audience and find users who have similar characteristics, interests, and behaviors.
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Use Your Lookalike Audience: Once your Lookalike audience is created, you can use it to target your Facebook Ads campaigns. This audience is likely to be interested in your business, since they are similar to your existing customers or website visitors.