About Lesson
Keyword research is a critical component of creating effective Google Ads campaigns. Here are some steps to conduct complete keyword research:
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Use a keyword planner for getting basic seed keywords (use the Website option for keywords)
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Use free keyword research tools for getting long-tail keywords
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Make a keyword list
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Put those keywords in the keyword planner for forecasting
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Analysis data on the basis of cost, search volume, page bid
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In the forecast, check the daily budget, conversion, and CPA.