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Keyword research is a critical component of creating effective Google Ads campaigns. Here are some steps to conduct complete keyword research:

  • Use a keyword planner for getting basic seed keywords (use the Website option for keywords)

  • Use free keyword research tools for getting long-tail keywords

  • Make a keyword list

  • Put those keywords in the keyword planner for forecasting

  • Analysis data on the basis of cost, search volume, page bid

  • In the forecast, check the daily budget, conversion, and CPA.