To check the performance of any content, you can follow these steps:

1. Define Goals and Objectives: Clearly establish the goals and objectives you want to achieve with your content. This could include increasing website traffic, generating leads, boosting engagement, or improving conversions. Having specific goals will help you measure the performance effectively.

2. Set Key Performance Indicators (KPIs): Identify the key metrics that align with your goals. KPIs could include page views, unique visitors, time on page, bounce rate, social shares, comments, conversions, or any other relevant data points. Select KPIs that are measurable and provide insights into the success of your content.

3. Utilize Website Analytics: Utilize website analytics tools such as Google Analytics to track the performance of your content. These tools provide detailed data on various metrics like page views, traffic sources, user behavior, and engagement. Analyze the metrics to understand how your content is performing in terms of audience reach and interaction.

4. Assess Search Engine Rankings: If your content is optimized for search engines, monitor its performance in search engine rankings. Check if the content is appearing in search results for relevant keywords and phrases. Tools like Google Search Console can provide insights into keyword rankings, impressions, and click-through rates.

5. Analyze Social Media Engagement: If you promote your content on social media platforms, track the engagement it receives. Monitor metrics like likes, shares, comments, and click-through rates. This will help you gauge the level of interest and interaction generated by your content on social media.

6. Review User Feedback: Pay attention to the feedback and comments received from your audience. User feedback can provide valuable insights into how your content is perceived, whether it is resonating with the audience, and if it meets their expectations. Adjust your content strategy based on the feedback received.

7. Conduct A/B Testing: If you have multiple versions of the same content, conduct A/B testing to compare their performance. Test different headlines, images, calls-to-action, or layouts to see which version generates better results. A/B testing helps you optimize your content and refine your approach based on data-driven insights.

8. Monitor Conversion Rates: If your content aims to drive conversions, track the conversion rates. This could include sign-ups, downloads, purchases, or any other desired actions. Analyze the performance of your content in terms of its ability to convert visitors into customers or leads.

9. Regularly Review and Analyze Data: Continuously review the performance data of your content to identify trends, patterns, and areas for improvement. Compare the performance of different pieces of content to see what resonates best with your audience. Make data-driven decisions to optimize your content strategy and improve its overall performance.

By consistently monitoring and analyzing the performance of your content using the appropriate metrics and tools, you can gain valuable insights to refine your content strategy, improve engagement, and achieve your desired goals.