Google + Meta Ads Masterclass (Marathi)

Module 1: Meta Ads (Facebook & Instagram) Mastery

• 1. Meta Ads Business Foundations 08:12

  Configuring Business Managers, accounts and pixel parameters.

• 2. The Ad Auction Ecosystem 07:12

  How Meta coordinates and scores ads mechanically.

• 3. Launching Instant Lead Forms 32:33

  Get cheap registrations inside social dashboards directly.

• 4. Pixel Conversions & Custom Metrics 29:29

  Tracking checkout events, purchase completions and cart actions.

• 5. Personal Profile vs Page vs Business Account setup 14:15

  Understand asset ownership and role assignment inside business settings.

• 6. Domain Verification and iOS 14+ Aggregated Metrics 11:20

  Setup custom domains and prioritize events in Meta Event Manager.

• 7. Meta Conversions API (CAPI) Integration 24:10

  Configure server-to-server tracking to bypass browser cookie tracking limits.

• 8. Campaign-level vs Ad Set-level budgeting 18:45

  Learn when to deploy Campaign Budget Optimization (CBO) vs Ad Set Budget Optimization (ABO).

• 9. Location, Age, Gender targeting formulas 15:10

  Refining core parameters to find high-affinity target boundaries without wasted spends.

• 10. Interest Targeting, Expansion and Behaviours 21:30

  How behavior tags, purchasing habits, and multi-interest layers boost CTR.

• 11. Sizing and testing Custom Audiences 13:40

  Build target audience profiles from page likes, video views, and local list uploads.

• 12. Generating high-yielding Lookalike (LLA) cohorts 19:15

  How to find high percentage matches based on buyer events and lead indexes.

• 13. Designing Instant Form fields and questions 22:50

  Building custom checkboxes, text inquiries, and validation layers.

• 14. Meta Leads Instant Sync to CRM Webhooks 17:15

  How to automate lead delivery to Google Sheets and CRMs in real-time.

• 15. Configuring eCommerce Sales & Purchase Campaigns 25:40

  Setup conversion events correctly to coordinate direct checkout transactions.

• 16. Dynamic Product Ads (DPA) and Commerce Catalog Setup 26:10

  Target shoppers by automatically showing them products they viewed or abandoned.

• 17. Activating WhatsApp and Messenger Ad routes 15:25

  Craft click-to-chat ads that funnel chat leads to CRM databases.

• 18. Story, Reel and Carousel layouts strategy 13:20

  Design specifications to capture mobile viewports effortlessly.

• 19. High-converting Copy Patterns (AIDA & PAS structures) 16:40

  Step-by-step drafting rules for attention, desire, pain-points and actions.

• 20. Creative Hook planning and Video Hook rates 12:55

  Analyze the 3-second hook metrics to lift video conversions.

• 21. Running systematic CTR split A/B tests 14:15

  Deploy experiments under identical conditions to crown winning visual formulas.

• 22. Diagnosing Ad Frequency and Fatigue metrics 11:50

  Identify key points where audience fatigue sets in and trigger refreshes.

• 23. Custom Conversion setups and Offline events mapping 18:30

  Configure complex purchase events without engineering requirements.

• 24. Troubleshooting Disapproved Ads & Account Policies 16:10

  Navigate guidelines and submit appeals cleanly to Meta Support.

• 25. Customizing Ads Manager column dashboards 10:45

  Filter secondary metrics to focus purely on CAC, Leads and ROAS performance.

• 26. Vertical vs Horizontal budget scaling rules 21:20

  Scale active campaigns without resetting learning phases.

• 27. Competitor Ad Audit via Meta Ad Library 14:50

  Re-engineer industry standard landing links, hooks, and sales messaging.

Module 2: Google Ads Advanced Blueprint

• 1. Google Ads System & Search Engine Intent Foundations 16:15

  Setting the stage for high conversion pull-based advertising auctions.

• 2. Google Ads MCC Account & Client Dashboard configuration 12:45

  Building administrative manager portals to sync diverse customer profiles.

• 3. Demystifying Keyword Match Types (Broad, Phrase, Exact) 18:20

  Mastering query expansions to limit leaks while raising volumes.

• 4. Conducting Keyword Planner and Search Volume audits 20:10

  Mine localized search intent to extract low competition terms.

• 5. Google Ad Auction mechanics & Quality Score parameters 14:15

  How to drive top position rankings while maintaining cheap CPC bounds.

• 6. Sizing Ad Rank and Bid ceilings 15:40

  Aesthetic calculation metrics governing live search results.

• 7. Constructing exhaustive Negative Keyword list patterns 20:50

  Preventing budget drains from unrelated, search query leaks.

• 8. Authoring high-click Responsive Search Ads (RSA) headings 17:15

  Optimizing dynamic variants of headings to trigger auction rewards.

• 9. Asset Extensions: Site Links, Callouts & Structured Snippets 22:15

  Add rich extensions to lift search click-through ratings instantly.

• 10. Tracking Landing Page Actions using Google Tag Manager (GTM) 24:30

  Deploying tracking events and goals code to landing page setups.

• 11. Transitioning to Smart Bidding (tCPA, Max Conversions & tROAS) 19:10

  Letting algorithmic learning handle live auctions parameters.

• 12. Launching Google Display Network (GDN) banner blocks 23:55

  Reach regional audiences across millions of major web properties.

• 13. Setting Up Dynamic Search Campaigns (DSA) mapping URLs 16:45

  Letting search engine crawlers index your layout to author ads.

• 14. YouTube Skippable In-Stream Action promotions 21:10

  Deploy target video promotions driving instant user registrations.

• 15. Capturing views via YouTube Shorts video feeds 13:40

  Coordinate Native short format video creatives to scale mobile acquisitions.

• 16. Unifying Search, Maps, Video, and Shop via Performance Max (PMax) 27:50

  Deploy multi-coordinate campaigns mapping all inventory spaces in one sweep.

• 17. Google Merchant Center setup and Shopping Ads feed links 25:15

  Submit active product inventories to search results dynamically.

• 18. Driving direct local walk-ins via Google Maps LSAs 14:50

  Launching regional Map Search campaigns for high-intent nearby callers.

• 19. Implementing Device & Audience Bid Adjustment ratios 11:25

  Adjust bidding weights strategically based on mobile, desktop, and age reports.

• 20. Sifting through Search Query Reports (SQR) for hidden gems 16:30

  Audit raw user searches to extract lucrative keywords options.

• 21. Building Search-engine Retargeting lists (RLSA) 15:40

  Customize bidding formulas and copy matches for returning site visitors.

• 22. Directing phone calls through click-to-call ad setups 13:10

  Launch direct dialer hooks inside searches to lock immediate consulting leads.

• 23. Policy Audits, Copyright disputes and optimization scores 17:40

  Resolve administrative blocks and rise system validation ratings.

• 24. Dynamic custom dashboards & data filters setup 20:15

  Setup clean spreadsheet layouts and pivot metrics to deliver client audits.

• 25. Search budget horizontal and vertical scaling models 18:40

  Scale bids systematically without driving up CPC rates.

मार्गदर्शक: Pankaj Rathod

Performance Marketing Consultant

Pankaj Rathod is a seasoned performance marketer and AI automation expert with 6+ years of execution experience. He has trained over 25,000+ students and successfully scaled numerous local and national brands across Maharashtra.