AI Powered Digital Marketing Course (Marathi)

Module 1: Digital Marketing Foundations

• 1. Detailed introduction of digital marketing 16:12

  Understand digital marketing paradigms and how AI is changing acquisition channels.

• 2. All digital marketing channels 18:08

  Overview of organic, paid, search, social, and email marketing workflows.

Module 2: Meta Ads (Facebook & Instagram) Mastery

• Ad Metrics 101: Reach, Impressions, Clicks, CTR & CAC 08:12

  Configuring Business Managers, accounts and pixel parameters.

• The Advertising Funnel: Awareness ते Sale चा प्रवास 07:12

  How Meta coordinates and scores ads mechanically.

• How Meta Ads Actually Work — Part 1 32:33

  Get cheap registrations inside social dashboards directly.

• How Meta Ads Actually Work — Part 2 29:29

  Tracking checkout events, purchase completions and cart actions.

• Meta Ads Auction: Bidding & Ad Rank Explained 14:15

  Understand asset ownership and role assignment inside business settings.

• Meta Ads Account Structure — Part 1 11:20

  Setup custom domains and prioritize events in Meta Event Manager.

• Meta Ads Account Structure — Part 2 24:10

  Configure server-to-server tracking to bypass browser cookie tracking limits.

• Create Your Business Page (Step-by-Step) 18:45

  Learn when to deploy Campaign Budget Optimization (CBO) vs Ad Set Budget Optimization (ABO).

• Link Instagram & WhatsApp Accounts 15:10

  Refining core parameters to find high-affinity target boundaries without wasted spends.

• Create Your Ad Account 21:30

  How behavior tags, purchasing habits, and multi-interest layers boost CTR.

• Business Manager Setup 13:40

  Build target audience profiles from page likes, video views, and local list uploads.

• Connect Your Page to Ad Account 19:15

  How to find high percentage matches based on buyer events and lead indexes.

• Billing Setup & Tax Verification 22:50

  Building custom checkboxes, text inquiries, and validation layers.

• Find Your Audience's Pain Points 17:15

  How to automate lead delivery to Google Sheets and CRMs in real-time.

• Deep Dive: Audience Psychology 25:40

  Setup conversion events correctly to coordinate direct checkout transactions.

• Get Your Target Audience Right 26:10

  Target shoppers by automatically showing them products they viewed or abandoned.

• Audience Narrowing: Targeting Precision 15:25

  Craft click-to-chat ads that funnel chat leads to CRM databases.

• Advantage+ Audience: Meta's AI Targeting 13:20

  Design specifications to capture mobile viewports effortlessly.

• Competitor Ads Analysis (Spy Legally!) 16:40

  Step-by-step drafting rules for attention, desire, pain-points and actions.

• Writing Ad Copy That Converts 12:55

  Analyze the 3-second hook metrics to lift video conversions.

• Awareness Campaigns — Complete Setup 14:15

  Deploy experiments under identical conditions to crown winning visual formulas.

• Traffic Campaigns — Complete Setup 11:50

  Identify key points where audience fatigue sets in and trigger refreshes.

• Engagement Campaigns — Complete Setup 18:30

  Configure complex purchase events without engineering requirements.

• Lead Campaigns: Generate Quality Leads 16:10

  Navigate guidelines and submit appeals cleanly to Meta Support.

• Meta Pixel Setup (Data Foundation) 10:45

  Filter secondary metrics to focus purely on CAC, Leads and ROAS performance.

• Pixel Events & Conversion Tracking 21:20

  Scale active campaigns without resetting learning phases.

• Sales Campaigns — Complete Setup 14:50

  Re-engineer industry standard landing links, hooks, and sales messaging.

Module 3: Google Ads Advanced Blueprint

• The Advertising Funnel (Refresher) 16:15

  Setting the stage for high conversion pull-based advertising auctions.

• Google Ads Login & Account Creation 12:45

  Building administrative manager portals to sync diverse customer profiles.

• Account Name, Access & General Settings 18:20

  Mastering query expansions to limit leaks while raising volumes.

• Billing Setup — Step by Step 20:10

  Mine localized search intent to extract low competition terms.

• Quality Score & Ad Rank: Pay Less, Rank Higher 14:15

  How to drive top position rankings while maintaining cheap CPC bounds.

• Choosing the Right Campaign Objective 15:40

  Aesthetic calculation metrics governing live search results.

• Keyword Intent & Research Using Tools 20:50

  Preventing budget drains from unrelated, search query leaks.

• Negative Keywords: The Complete Guide 17:15

  Optimizing dynamic variants of headings to trigger auction rewards.

• Location Targeting 22:15

  Add rich extensions to lift search click-through ratings instantly.

• Language Targeting 24:30

  Deploying tracking events and goals code to landing page setups.

• Audience Targeting 19:10

  Letting algorithmic learning handle live auctions parameters.

• Budget Settings & Strategy 23:55

  Reach regional audiences across millions of major web properties.

• URL Tracking Template: Track Every Click 16:45

  Letting search engine crawlers index your layout to author ads.

• Search Campaigns — Complete Setup 21:10

  Deploy target video promotions driving instant user registrations.

• Display Ads — Complete Setup 13:40

  Coordinate Native short format video creatives to scale mobile acquisitions.

• YouTube Ads — Complete Setup 27:50

  Deploy multi-coordinate campaigns mapping all inventory spaces in one sweep.

• Demand Gen Campaigns (formerly Discovery Ads) 25:15

  Submit active product inventories to search results dynamically.

• Retargeting: Bring Back Interested Buyers 14:50

  Launching regional Map Search campaigns for high-intent nearby callers.

• What Makes a Good Landing Page 11:25

  Adjust bidding weights strategically based on mobile, desktop, and age reports.

• Landing Page Optimization: Turn Clicks into Customers 16:30

  Audit raw user searches to extract lucrative keywords options.

Module 4: Personal Branding & Niche authority

• 1. Fundamentals of personal branding & 3r’s 05:18

  Key pillars of brand positioning and the 3R rule for high trust.

• 2. From where to start Find your niche 12:05

  Discover high-paying topics that match your credentials perfectly.

• 3. Deep dive in audience physiology about your niche 05:11

  Analyze target viewer mindsets, behaviors, and subconscious drivers.

• 4. Buyer persona of your personal brand or any brand 06:17

  Step-by-step framework to draft accurate target profiles.

• 5. Pain points of targeted audience 09:12

  Identifying real struggles to design solutions that command premium sales.

• 6. Reverse engineering psychology for branding part 1 15:22

  Deconstructing prominent brand models and content hooks.

• 7. Reverse engineering psychology for branding part 2 13:15

  Drafting scalable social calendars modeled after high- CTR formulas.

• 8. Simon Sinek's Golden Circle 06:12

  Decoding the core 'Why' behind powerful inspiring brand identities.

• 9. Relationship with audience and specific buyer persona 11:18

  Nurturing deep audience bonds that fuel long-term organic retention.

• 10. Building brand's digital home part 1 06:18

  Planning your profiles, central directories and static presence assets.

• 11. Building brand's digital home part 2 11:29

  Optimizing social bios, landing page portals, and premium call-to-actions.

Module 5: Search Engine Optimization (SEO) Mastery

• 1. Understanding search engine 15:38

  Learn how search engine discovery and crawler index pipelines operate.

• 2. Search engine algorithm 08:47

  Decoding modern ranking factors and the mechanics of search updates.

• 3. 8 Ranking factors for optimization 17:33

  Eight elements Google prioritizes to determine search positions.

• 4. Page layout & Terms you should know 18:20

  Core structural templates, layouts, tags and mobile responsiveness standards.

• 5. Redirection, Index & rankmath plugin 21:30

  Installing and configuring RankMath inside wordpress for automated maps.

• 6. Page Level ranking factor part 1 17:19

  On-page checklist covering meta titles, slugs and descriptive tags.

• 7. Page Level ranking factor part 2 12:16

  Optimizing images, header structure, internal anchoring and file speeds.

• 8. Page Level ranking factor part 3 29:26

  Advanced keyword placement and high conversion reading patterns.

• 9. All about google search console 22:26

  Verifying properties, submitting XML maps, and auditing index errors.

• 10. Domain Ranking factors 14:22

  Deciphering domain age, history, authority records, and anchor flows.

• 11. Site level ranking factors 18:00

  Tackling duplicate articles, navigation silos, secure SSL and site hygiene.

• 12. Anchors, link attributes, backlink types 16:13

  Decoding do-follow, no-follow, sponsored attributes and high conversion tags.

• 13. Backlink profile analysis & Audit on Semrush 16:29

  Diagnosing competitor links and clearing spam indexes safely.

• 14. Backlink ranking factor part 1 17:14

  Proven white-hat link acquisition loops and outreach plays.

• 15. Backlink ranking factor part 2 17:21

  Neutralizing low-quality spam referral links through disavow workflows.

Module 6: Code-Free Website Development (WordPress)

• 1. Complete Website Concept 08:58

  Visual roadmap of hosting, domains, local development environments & database links.

• 2. Terms should know in website development 11:42

  Understanding protocols, nameservers, server spaces, CDN caching & TTFB parameters.

• 3. All about the Hosting Part 1 06:52

  Sizing resources matching projected viewer scales. Shared vs dedicated models.

• 4. All about the Hosting Part 2 05:42

  Selecting clean, reliable, and highly responsive hosting provider systems.

• 5. Research about domain name 07:09

  Brand identity strategies, extensions rules (.com vs regional), and availability checks.

• 6. Purchase domain name 03:39

  Live step-by-step registrar purchase and security locks setup.

• 7. Connect domain to hosting 07:01

  Mapping absolute nameservers and tracking propagation delays globally.

• 8. Install Content management system 09:45

  Quick script installations of WordPress in control panels.

• 9. Complete CMS settings 06:17

  Optimizing permalinks structure, commenting controls, timezone settings & administrative views.

• 10. Install theme for website 08:18

  How to locate and activate highly optimized lightweight WordPress designs.

• 11. Install all plugins 09:15

  Equipping your portal with essential utilities for speed, caching, forms and security.

• 12. Introduction to wordpress functions page, post, plugins etc 12:53

  Audit page-editor hierarchies, blog setups, categories, menu configs & layouts inside administrative dashboards.

• 13. page & post creation introduction 13:11

  Designing structured blog updates with tags and category indexes.

• 14. create page using elementor 12:00

  Initiating Elementor canvas overlays and configuring base sections.

• 15. Elementor website builder 14:34

  Decoding dragging widgets, adjusting container heights, borders and margins.

• 16. Create page with elementor part 1 29:22

  Building responsive display headers, customer forms and grid segments.

• 17. Create page with elementor part 2 25:50

  Configuring visual margins, advanced padding, scroll triggers and mobile-responsive overrides.

• 18. Template install 10:07

  Deploying high conversion pre-designed starter templates to launch immediate layouts.

Module 7: Content Writing & Strategic Copywriting

• 1. Content writing & different types 06:54

  Distinguishing educational articles, landing sales copy & social scripts.

• 2. Earning from content writing 09:20

  Pricing plans, building portfolio directories, and closing copy client retainers.

• 3. Find niche & perfect audience 14:16

  Narrowing typing services to cater high conversion sectors.

• 4. Get Content writing ideas 13:14

  Frameworks to research engaging industry topics systematically.

• 5. Clickbait headline ideas using AI 08:18

  Harnessing AI generators to shape clickable, non-spam titles.

• 6. Intent & W’s to ask 08:22

  Anatomy of user queries: Who, What, Why & Where to align copy.

• 7. How to use hooks for attention 10:19

  Drafting magnetic lead lines that stop reader scrolls instantly.

• 8. Google doc complete tutorial 09:50

  Optimizing documents editor cleanly for professional delivery standards.

• 9. All about plagiarism 10:27

  Verifying copying indices and maintaining unique article scores.

• 10. SEO Content writing 29:31

  Naturally incorporating organic keyword tags to capture top rank spots.

• 11. All about Blogging & type 13:20

  Personal, corporate, directory, and affiliate blogging configurations.

• 12. Ideal copy of content writing 15:24

  Correct layout structures, paragraph sizes, fonts & headings hierarchies.

• 13. check a performance of any content 11:18

  Reading engagement analytics, session times and click statistics.

• 14. Build your brand with content writing 16:00

  Leveraging articles to raise digital credentials and unlock inbound consulting.

Module 8: YouTube Advanced Channel Marketing

• 1. Introduction and traffic stats 15:21

  Understanding video traffic patterns, global scales and CPM niches.

• 2. How YouTube search work & Algorithms 14:25

  Master retainment curves, CTR spikes and session duration metrics.

• 3. Choose niche ideas Youtube course 17:24

  How to locate high-CPC topics matching skills and market needs.

• 4. Create YouTube channel and upload a video 17:27

  Walkthrough of exact channel configurations, tag layouts, descriptions & keywords rules.

• 5. YouTube SEO 26:34

  Advanced metadata placement, tag maps and transcript files.

• 6. Complete keyword research for YouTube 16:24

  Locating golden search volume queries with low creator scores.

• 7. Promote video and other SEO Factors 14:38

  Smart distribution loops to jumpstart viewing metrics organically.

• 8. Tools For YouTube 07:37

  Using analytic utilities like Tubebuddy and VidIQ to map tags.

• 9. YouTube monetization 18:51

  YPP guidelines, AdSense linking, and building diverse creator income sources.

• 10. YouTube other settings 18:49

  Optimizing default upload templates, licensing, viewer filters and comments.

• 11. Competitor analysis YouTube 07:00

  Modeling top player scripting frameworks to double your watch times.

Module 9: Canva Graphic Design (Visual Strategy)

• 1. Canva Home Intro 19:32

  Overview of grids dashboard, layouts store, and direct canvas guidelines.

• 2. Canva Basic and pro pricing 11:22

  Pricing comparison and library limitations for commercial branding.

• 3. Top panel in canva 13:24

  Grids alignment, safety print margins, custom ratios & background tools.

• 4. Canva Side panel 12:25

  Leveraging static templates, shapes, vectors, fonts & elements correctly.

• 5. Edit font in canva 09:42

  Optimizing font pairing, kerning, line heights, borders and text shadows.

• 6. Edit color, background, gradient 05:36

  Deploying consistent brand colors, custom codes, and seamless gradient overlays.

• 7. Arrange Layers in canva 05:30

  Configuring container layering cleanly to compile custom vectors.

• 8. Create Logo with canva 09:56

  Constructing scalable vector brand assets suitable for client handouts.

• 9. Create QR Code with canva 05:00

  Adding dynamic QR scanner frames to physical brochures or landers.

• 10. Create Post with Canva 17:31

  Aesthetic guidelines to shape high engagement social graphics.

• 11. Create smooth carousal post 11:55

  Structuring seamlessly connected multi-page galleries.

• 12. YouTube banner using canva 10:38

  Designing wide channel frames that display matches perfectly on all viewport sizes.

Module 10: Career Development & Corporate Interviews

• 1. Types of Interviews and Where They Happen – Part 1 13:20

  Overview of corporate recruiter formats.

• 2. Types of Interviews and Where They Happen – Part 2 17:20

  Deep dive into online screening processes and technical rounds.

• 3. Common Myths About Interviews 14:16

  Separating myths regarding linguistic perfection constraints.

• 4. Research the Company Before Applying 10:20

  Uncovering corporate aims, structures & values to construct outstanding pitches.

• 5. How Hiring Decisions Are Made (The complete Funnel) 20:20

  Understanding conversion funnels recruiters utilize to score candidates.

• 6. All About Resume Building 24:10

  Structuring clean layouts that bypass Automated Tracking Systems (ATS).

• 8. What Interviewers Evaluate 12:14

  Decoding soft-skill scores, psychological composure & competence metrics.

• 9. Mastering Interview Questions & Types 18:19

  Structuring outstanding responses to complicated behavioral triggers.

• 10. Communication Skills & Confidence in Interviews 16:13

  Non-verbal cues, pitch modulation rules & confidence strategies.

• 11. Negotiating Salary & Benefits 13:12

  Frameworks to politely double starting corporate allocations.

Module 11: Email Marketing Systems & CRM Automations

• 1. What is Email marketing & does it still work? 12:23

  Analyzing return rules, inbox rates and modern transaction statistics.

• 2. Email marketing laws & Deliverability 13:26

  Configuring server indexes (SPF, DKIM, DMARC) to keep emails out of spam folders.

• 3. terminologies of email marketing 09:18

  Anatomy of CTR, open rates, soft/hard bounces and server reputation.

• 4. Type of email marketing 05:37

  Cold sequences, company updates, cart recoveries and transactional schedules.

• 5. Important matrix in email marketing 06:19

  How to audit delivery scores across distinct domain clients.

• 6. Build your email list 22:52

  Drafting low friction lead captures to double subscribers counts.

• 7. Templates for conversion in email marketing 13:16

  A/B comparisons of beautiful template graphics vs responsive pure-text formats.

• 8. Write effective subject lines for better open rate 09:38

  Writing headlines that bypass automated search and spam filters.

• 9. CTA and how to write them for highest conversion 06:31

  Designing friction-free copy paths that prompt direct transactions.

• 10. Write effective emails 14:31

  Applying storytelling templates to warm up cold contact databases.

• 11. Email Marketing Automation 08:27

  Configuring automated drips and trigger hooks.

• 12. Triggers, Tags, Silo 10:00

  Managing segment tags within CRM databases to organize user records.

• 13. Tools for Email Marketing 09:31

  A complete software summary: selecting high delivery engine servers.

मार्गदर्शक: Pankaj Rathod

Digital Marketing Consultant & AI Specialist

Pankaj Rathod is a seasoned performance marketer and AI automation expert with 6+ years of execution experience. He has trained over 25,000+ students and successfully scaled numerous local and national brands across Maharashtra.